The foods we eat, the air we breathe, the water we drink, and the climate that makes our planet habitable all come from nature. Yet, these are exceptional times in which nature is sending us a message: To care for ourselves we must care for nature. It is time to wake up. To take notice. To raise our voices. It is time to build back better for people and our planet. This World Environment Day, it is time for nature.
Today, 5th June 2020, is World Environment Day. This year, I think that it is important for us to truly understand how much nature means to us and even the brands that we support. The current pandemic is giving us the opportunity to rethink what we do and how we do it, who we support, shaping how we think for the future, and how we can come out of the pandemic a stronger society. For decades, it has been Timberland's mission to make a positive impact on the world. They design their products with both us as the consumer and the planet in mind.
At the heart of the Timberland® brand is the core belief that a greener future is a better future. This comes to life through a decades-long commitment to make products responsibly, protect the outdoors, and strengthen communities around the world. Timberland is not just doing one thing, but 50 million things. Timberland has committed to planting 50 million trees by 2025. The brand has long committed to lessening its ecological footprint on the earth while continuing to leave an indelible mark on the outdoor industry.
While Timberland has to date accomplished several impressive goals, including recycling 310 million plastic bottles in their footwear, planting more than 9 million trees worldwide and completing over 1 million hours of community work, the brand remains committed to hitting its eco-minded targets and setting the standard for sustainable fashion.
Read more about what nature and sustainability mean to Timberland here.