girl in white jumper holding bottle of wet n wild photofocus foundation in her hand

I have been hanging onto this foundation for a few months now. I bought it with the intention of doing a full review on it but it ended up at the bottom of my makeup drawer underneath my daily favourites and then COVID rolled around and I ended up forgetting about the idea of makeup completely. Now that things are starting to get back to ‘new’ normal out comes all of my makeup along with a backlog of all the product testing and reviews.

The Wet n Wild Photo Focus Foundation retails for R119.95 and is available online from Clicks.

Let’s talk packaging.

The foundation comes in a 30ml glass bottle with a black twist on/off lid that feels good quality and sturdy. The bottle is clear, so the foundation colour that you can see is the actual colour of the foundation within. I love this, because it makes it so much easier to select a shade at a drugstore without having to go through the trouble of swatching shades from a range of opaque bottles.

There is a negative to the bottle, and that’s the applicator. If I had my way, this bottle would have a pump because they are much more hygienic. Regardless of whether you apply your foundation to the back of your hand and pick it up from there OR if you apply it directly to your face before blending it in, the paddle applicator goes directly on your skin in order to apply the foundation.

When I first applied the foundation I put it on the back of my hand, but on days where I was busier and needed to apply my makeup faster I subconsciously just applied the foundation applicator directly to my cheeks and forehead. Now, I don’t think that this is a serious problem when the foundation is for personal use but the transfer of bacteria from my skin (specifically from the spots on my face) to the paddle and then into the bottle freaks me out a little bit.

Let’s talk formula and promises.

Say goodbye to Flashback. This foundation has been created with the #Selfie in mind. The foundation has been tested under multiple light conditions with a smartphone and, according to the panel of woman that tested the foundation’s flashback, there was โ€˜no flashbackโ€™.

This high-performing, skin-perfecting foundation has undergone major testing in order to deliver flawless camera-ready makeup every time. It has been specially made with a matte, light-diffusing complex to give the skin #nofilter perfection.

  • High-performing, breakthrough formula
  • Featuring light-adjusting complex to help prevent white cast in photos
  • Tested under several light conditions with and without the use of flash
2 applications of Wet n Wild PhotoFocus Foundation using a wet beauty blender.

So Did It Deliver?

It ticked all the boxes. It lived up to it’s no flashback claim, and my skin looked matte and flawless both in front of the camera and in person.

This affordable foundation’s coverage is medium to full and is easily buildable. I always tend to have a few spots that need a little extra coverage and this foundation assists with covering these spots without the need for extra concealer.

My Verdict.

Unfiltered selfie taken in natural light. No concealer. Set with translucent powder.

The Wet n Wild PhotoFocus Foundation has definitely moved into my top 3 affordable drugstore foundations. As soon as I applied it to my skin I fell in love. I’m really sad that it has been sitting at the bottom of my foundation drawer and that I haven’t tested it out sooner.

In my initial test of the foundation I wore it for around 8 or 9 hours to see if it could last for a general day out. My skin stayed matte until around the 6 hour mark and then my natural oils came through, but it was nothing that a pat with some tissue couldn’t solve.

I found that it sunk into my smile lines almost immediately (even after setting them with powder). Even though it’s pretty normal for foundation to sink into my smile lines, and it’s not something that will affect my final decision on a foundation, I was just slightly disappointed that my smile lines were affected so quickly.

Would I buy it again? Yes.

Have you tried the Wet n Wild PhotoFocus Foundation? What did you think of it?

Wet n Wild photofocus foundation in nude ivory in focus and girl in background

Tyla van Til

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