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Urban Decay’s Born To Run Palette Review

The Born To Run Palette is the hottest new thing from Urban Decay. It retails at R800 in South Africa and can be found online or in a boutique store. I bought mine from the V&A Waterfront in Cape Town.

The palette boasts 21 gorgeous shades. The intentional shade range is not like most Urban Decay Palettes. UD palettes tend to have a colour scheme or tone that the shades are focused on but Born To Run is an all-inclusive palette with a vast range of shades. The palette has been designed with the intention of eliminating the need for multiple palettes when travelling.

Let’s talk packaging.

The palette comes in a sleek black box and displays the colours on the back of the box. The inside of the packaging is a map of what looks like New York (I might be wrong). The actual palette is a hard, durable plastic covered in a collage of stunning holiday destinations around the globe giving you the ‘on the run’ feel.

Usually, UD’s larger palettes come with a brush but Born to Run does not. In all honesty, I don’t miss the brush in this palette. I tend to move the brush from the palette to my makeup bag anyways otherwise they fall out of the palette, and when travelling I would rather not be rummaging the floor of a hostel, bathroom, or bus looking for the brush.

I have heard a few people say that they think the packaging is too big, but I beg to differ. If I think of how many palettes I take on holiday (roughly 3 or 4 with varying colours) and the fact that Born to Run is all inclusive – I would actually be saving space taking this one larger palette than three smaller ones to achieve the same array of colours.

Let’s talk shades.

The palette contains a mix of matte, shimmer and satin shades. There are no micro-glitters (thankfully). I am not one for micro-glitters, especially when I am on holiday. I understand that there are micro-glitter lovers out there but unfortunately I cannot call myself one.

I love my nude shades, and they tend to be the tones I always go for. So thinking of a look to create using Born to Run was a little challenging at first, and because I couldn’t decide what to use. Once I started applying a few colours, I just ran with it and ended up using pretty much most of the colours in the palette. Thankfully the look turned out well and I didn’t end up with a smudge of colours on my lid.

The colours are super blendable, UD shades always are, and are very easy to work with. They are very pigmented and don’t require a lot of product on the brush – a little goes a long way. I did, however, find that I had a lot of product fallout, but I love packing on the colour so maybe that’s my own fault.

I found the matte shades needed a little bit more product on the brush than the shimmer and satin shades. They applied very patchy on my eyes, but this was easily fixed with a second round of colour packed on top.

The Verdict.

I love this palette. I think it is perfect for those of us that love to travel and want a wide variety of colours from a single palette when going on an adventure. The shades work right through the year and are not designed for a single season.

I think it is affordable, especially for the number of shades that you get and the potential use that you could get out of it. And who can really put a price on the adventures that you are going to have with this palette?

I would totally recommend this palette if you don’t really have many other palettes. I have found that there are a number of shades that could be considered dupes of ones already owned. But if you are just starting out and want an all-inclusive palette then I totally recommend this one.


Struggling for inspiration, why not try the makeup look I created using the Born to Run palette?

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