What is an Instagram Creator Account and Who is It For?
The Instagram Creators Account is the perfect balance between the organic engagement of a personal account and the insights of a business account. It was originally launched in December 2018 for Public Figures, Content Producers, Artists, and Influencers with more than 10,000 followers, and in 2019 Instagram started focussing on a platform that was friendlier to micro-influencers, and it allowed all users the opportunity to switch to or signup with a Creator Account regardless of their number of followers.
Instagram’s change of heart tells us 2 things:
- Instagram wants to double down on Micro-Influencers. More than 80% of influencers say that Instagram is their top platform. Instagram recognisers that Influencers actually play a large role in the success of their app and now want to offer services that would attract creators and keep them using the platform.
- Instagram wants to separate business from creators. The Creator Account includes features and tools that cater specifically to Influencers and Creators that might not necessarily be attached to typical business models. Instagram has recognised that they need to separate these.
Why Should You Switch?
The Creator Account feature became available to South African Influencers in early 2020, and it is definitely worth the switch. The Creator Account has a number of features to help Influencers learn more about their audience, including:
The Creator Account gives you an in-depth look at your audience with information such as:
- Daily number of unfollows and follows. A business account allows you to only track this on a weekly basis. This allows Influencers to see which videos or images positively or negatively influence their followers.
- Demographic data. This is offered in the business account as well, Influencers have the ability to look at who their followers are and cater their content directly to them
- Instagram creator dashboard. Instagram has introduced a new “Creator Studio” to help Influencers gain all of their insights and schedule Instagram and IGTV content in one handy dashboard.
Influencers receive countless messages from Fans and Collaborators on a daily basis. With the Creator Account, Influencers have access to 3 mailboxes to sort through messages from supportive followers, brands interested in collaborations, as well as those creepy messages sent by people that have no business being on Instagram. Messages can be moved between the following 3 folders whenever they wish, allowing them to prioritise messages from friends and family, as well as people they want to hear from.
- Primary. Messages that the Influencer wants to receive and be notified about.
- General. Messages that the Influencers doesn’t want notifications for.
- Requests. Messages from people the Influencers does not follow.
Instagram Creator profiles give users more flexibility with how they label and brand themselves. The Creator Account allows you to choose whatever label you want to brand yourself as – and there are more choices. This allows you to really niche with your personal brand.
With the Instagram Creator Account, Influencers have the option to turn off their contact button to control the flow of requests that come through to them, but you will not be able to include and additional action button like “Book Now” or “Reserve”.
Instagram Creator Account vs Instagram Business Account
At the moment, Instagram API does not support the ability to schedule content from most popular third-party content schedulers. If this is something that is essential to your brand or business, wait for the API to become available on the scheduler you use before making the switch. The new “Creator Studio” does allow you to schedule content on Instagram regardless of the type of account you have, business or creator.
If you are an individual with a brand that you want to promote on Instagram who doesn’t need to schedule content in advance or manage multiple accounts from one dashboard, it is probably worth the switch.
How to Switch to an Instagram Creator Account
Step 1: Go to your settings
Go to your profile and click on the hamburger menu on top right of the screen.
Then click on the Settings button at the bottom of the menu.
From your settings menu, click on Account.
If you have a personal account, select Switch to Professional Account, and then select the Creator box from the next menu.
If you have a business account, select Switch to Creator Account.
Step 2: Create your account
Choose the category label that best suites your personal brand.
You will have the option to connect to a Facebook page. If you want to link one, you can do that now but if you want to do that at a later stage then Skip.
Choose whether or not you want users to be able to contact you from Instagram. Remember that you can always change this at a later stage, and even turn it off.
Step 3: Check out your new features
Explore your new Instagram Creator profile and familiarise yourself with its features, metrics, and insights.
Remember that as an Influencer you want your profile to be public. In order to attract brands to your profile and the content that you create, they need to be able to see it. 🙂