The Maybelline Brow Tattoo Pen retails at R149.95 in South Africa I picked mine up at Clicks. You can pick it up from a Maybelline stand in Dischem or Clicks, or you can buy it online from Superbalist or Foschini.
Let's talk packaging.
The Maybelline Brow Tattoo Pen is packaged as a simple black tubed pen with a cap that indicates the colour of the product inside. The label is printed in silver foil.
While there is nothing special to note about the packaging of this product, the outside is not really what sells this product - it's bristle like applicator does. This is no ordinary eyebrow pen, it is Maybelline's first ever micro-blading effect eyebrow product. The pen tip shape is identical to that of a mirco blade needle.
Let's talk formula and promises.
This is Maybelline's first Micro-blade Effect Eyebrow Ink Pen. It's micro-thin tip helps with precision shaping and long-lasting ink for all day wear. It's micro-blade effect is created with a long lasting ink with a high colour payoff for bold all-day wear.
This Eyebrow pen promises hassle free hair-by-hair precision for long lasting all-day wear that is ideal for naturally fuller looking and defined eyebrows.
So did it deliver?
Unfortunately, this eyebrow pen and I did not get along and I just couldn't get it to work for me. The micro-thin tip is not as micro-fine as what the product promises and I found the pen to be incredibly dry making it difficult to apply the product to my eyebrows.
I work with a light hand in my eyebrows, but I found that using my normal light hand with the Maybelline Brow Tattoo Pen did not give me any colour payoff and it was as if the pen was not depositing any ink on my skin between my eyebrow hairs.
I tried pressing down harder to push colour out from the felt tip but doing this forced the tip flat on it's side and I lost the precision fine hair effect and ended up applying a think line of ink to my eyebrows. Not ideal and far from the 'naturally fuller looking and defined eyebrows' I was after. I ended up with red and sore eyebrows after using the pen.
The tip of the pen also seemed to pick up my foundation and the more I used it the more foundation gathered on the tip making it even harder for the ink to deposit on my skin. I tried using the pen without any foundation on but this made no difference in the intensity of the colour that applied to my skin.
I tried using this pen over the period of a week in multiple different ways (foundation, no foundation, micro-thin tips, and flat on it's side) and none of them worked for me. I was either left with red and irritated skin from the dry pen, or left with zero colour because the pen picked foundation rather than deposited colour onto my skin.
I don't know if I am using the pen wrong and if there is a trick to an eyebrow pen like this but from what I read, I am using exactly as instructed. This pen and I just don't see eyebrow to eyebrow and we currently aren't friends. I might try use the pen a few more times to see if I can get it to work for me but if I can't I will toss it and not repurchase it.
This is sadly, the first micro blade effect product that I have bought and it has made me very sceptical about all other micro blade effect products that I will probably be cautious buying a similar product for my eyebrows in the future, even if it is from a different brand.