Pinterest is happening… it’s been happening for a while but it has taken me a little bit of time to get back into it. I used to find myself spending hours scrolling through images and pinning them to my boards, and now I am lucky if I get 5 minutes in my day to go back and have a look through my pins for outfit ideas for tomorrow.
I recently had a look at my Pinterest page and I didn’t like what I saw. My page was unorganised with random pins that I no longer liked, it was in complete disarray and needed a good tidying up.
This is what my page looked like before I organised it and the right is what my page looked like after I had organised it.
Here are a few tips and tricks that I found useful when organising my Pinterest page.
Rearrange Your Boards
It is not uncommon to rearrange your Pinterest boards to keep the most relevant and seasonal content in the top row. The top 4 rows are what people see when they first land on your profile so you need this content to draw them into the rest of your page – hence the reason you need to keep the content relevant and updated.
Pinterest has an easy way of allowing to rearrange your boards. Simply select the drag and drop option to sort your boards, and then well drag and drop the boards you want at the top of your page.
Board Covers Are A Must
Just like Facebook, Pinterest allows you to assign a cover image to a board. The cover image needs to be eye catching and show exactly the type of content that will be found by a viewer when they open up the board.
People love it when you make thing easy for them. If you make finding your pins easier for them, then they remain engaged and will keep coming back.
It is pointless having an image of a piece of well-cooked steak as the cover of a vegetarian recipe board. Your image and the content within the board need to correlate.
Example: The board on the left has a cover image and the one on the right does not.
Name Your Boards Properly
Naming your boards properly will allow you to better organise your content. I have stuck by a general naming format – “General – Specific”. By sticking to this format, you can easily organise your boards alphabetically, and keep related content boards close to each other. Pinterest has an easy alphabetical organising ability in the sort drop down menu.
Here is an example of how I named my boards:
Don’t Rename Your Boards
I learnt this the hard way… I renamed my boards during my organizing process only to realise that the URL of the image then changes, and the old URL will no longer exist.
This means that wherever the Pinterest URL is embedded on other sites, will result in a 404 error message (the content will not be found) when a reader clicks on it.
I went through all my content to make sure that wherever I had embedded a URL for Pinterest that it wouldn’t bring up an error message.
You also need to note that if someone else has pinned your image and your change the URL, the image will no longer be available to anyone who had previously pinned the image. Changing the name of boards can have serious consequences on your content and the reach that your content will have.
Honestly, don’t change the names of your boards.
Stop Over Pinning
Guilty as charged.
I treated each board as individual content, when in reality, your entire profile works together. If I liked an image and it fit with more than one of my boards, I pinned it to all the relevant boards. This is a no no… Choose the board that fits best with the image.
Pinterest even tell you that you’re doing it, so it is no longer a good excuse to say that you couldn’t remember if you had pinned it or not.
If you have a board that has thousands of pins in it, consider subdividing the board into more content specific boards.
An example of this would be a fashion board. You can pin anything from shoes, to handbags, from daily out fits to gym apparel. All these fall into Fashion but they can also all be catergorised into their own boards.
A reader doesn’t want to land on your page and have to scroll through 1000’s of images to find something specific. Again, make it easy for your readers to find the content that they are looking for.
Spoon feed them with the beautiful images that you have pinned. 🙂
Pinterest now allows you to create sections within a board. If you like to keep a higher level heading with sub-headings underneath that then you are going to love this new feature.
You are able to create a board dedicated to a single topic and break that topic up into sub-topics within it.
For example, you can have a board dedicated to “Fashion” and within that board you can have sections dedicated to handbags, shoes, outfits, and the like.